10 ways to optimize your website for better Search Engine rankings – Part 3

Google Adwords

Adwords is a product from Google that helps to advertise your website. Basically how it works is, you get Google to advertise your website as one of their sponsored links based on keywords that are searched for and for every click that goes through on these links you will pay them a certain amount.

This means that even though searching for the phrase “peanut butter” only brings your site on the 27^th page of the search results, it will still display on the first page of the results because of the ad campaign and this in turn generates more traffic for you website.

You might think that this can be quite costly if all of a sudden there is a shortage on peanut butter in some country and you get 10000 visitors, but Google allows you to set a maximum limit on what you are willing to pay.

Regular Content Updates

Updating the content on your website is very important to keep the crawlers coming back to your site. The more you update the content, the more relevant it will be to search results.



 Updating content does not mean rewriting your entire About Us page every month, but at least update some sites images, galleries or articles about your company.

Blogs

Ok so I’m not sure if blogs can fall under Social Media as well, but in any case it plays a big role on its own. Think about it this way:

You create a blog on a popular blogging site like blogger, wordpress, drupal, squarespace etc. This blog can be read by anybody on the web. Every blog post has something very relevant to your business and your website and contains a link to your site, images or gallery items. Boom! You have a semi-not-so-famous-yet website.

Google Page Speed

Google Labs has recently launched a new tool called Page Speed Online that will help you detect issues in your website that might cause it load slowly.

All you need to do is browse to http://pagespeed.googlelabs.com/, enter your website address and click Analyse Performance. The page will return with a description of what High Priority, Medium Priority and Low Priority respectively means. On the left hand side you will see a list of things you can look at to help speed up your website.